Launching April 12th 2012!!!!!
Michelle William’s wore a custom made gown by H&M’s new conscious exclusive glamour collection to the BAFTA’S IN February.
Amanda Seyfried, has also given it a red carpet presence. She wore a bright blue tuxedo short suit to the In Time premiere in London in October, while Kristin Davis chose a chartreuse dress for a Vanity Fair dinner in February. Both will also be available to buy.
Every piece has been fashioned from recycled polyester, organic cotton and hemp.
H&M created the line saying ‘the red carpet has become just as exciting as the catwalk’.